PRODUCT PERSON • CPG FOUNDER

I help CPG brands bring the right products to market—faster and smarter. From identifying category whitespace and shaping consumer-driven concepts to refining formulations, pricing, and go-to-market plans, I connect insights to execution. Whether you're launching a new brand, expanding a product line, or repositioning an existing item, I’ll help you build a strategy rooted in real consumer behavior and market dynamics.

I turn product ideas into shelf-ready realities. With deep experience in CPG, I guide brands through every step of commercialization—from finalizing formulas and packaging to managing supply chain, costing, and launch timelines. I bridge the gap between R&D, operations, and marketing to ensure products not only launch smoothly but land with impact.

I help brands protect margins without compromising product quality. From ingredient and packaging optimization to co-manufacturing efficiencies and SKU rationalization, I identify smart, scalable ways to reduce cost of goods sold (COGS). Whether you're facing inflationary pressure or planning for growth, I’ll help you find savings that stick.

I help brands find the right partners to bring their products to life—efficiently, ethically, and at scale. From identifying reliable ingredient and packaging suppliers to vetting co-manufacturers and negotiating terms, I connect the dots between quality, cost, and operational fit. Whether you're launching a new item or improving an existing supply chain, I’ll help you build sourcing strategies that support long-term growth.

Strong partnerships are the backbone of great CPG execution. I help brands build and maintain productive, transparent relationships with co-manufacturers, suppliers, and other key partners. From aligning on expectations to navigating challenges and scaling together, I bring structure and empathy to the table—so your partners feel like extensions of your team, not just vendors.

I bring structure to innovation. Whether you're building a Stage-Gate process from scratch or need a better way to track product development across teams, I design systems that drive clarity, accountability, and speed. From concept to launch, I manage timelines, cross-functional workflows, and critical milestones—so nothing slips and every product moves forward with intention.