Have a brilliant idea? I've got you covered.


 I am a Nutritionist and CPG Food Product Developer with a successful history of formulating, commercializing, and launching innovative Organic, Non-GMO, Allergen-Friendly, Paleo, Kosher, and Vegan food products in the Natural/Organic space. Experienced, but not limited to: Cookies , Crackers, Pretzels, Granola, Bars, Chips, Dog Treats, and Additional Bakery & Snack Items.

I developed and launched the #2 SKU for Mary's Gone Crackers (Super Seed) and subsequent flavor line extensions, in addition to the Thins, Minis, Everything Pretzel, Jalapeno Cracker and many other snack and bakery items in the pipeline.

I also developed and launched all SKUs for my brand, Shameless Pets. We use upcycled ingredients to create super food boosted, all-natural, grain free dog treats. www.shamelesspets.com

Experience within a food innovation lab setting managing client relationships, product development, and the launch process. Able to generate Nutrition Facts Panels, ingredient statements, and advise on regulation concerns and claims. Extensive network of ingredient and packaging suppliers, manufacturers, and consultants of various expertise (design, compliance, supply chain, quality).


Food Product Development & Commercialization

Strategic Sourcing

Nutrition Facts, Labels & Regulations

Natural/Organic Industry Network & Insights

Nutrition Communication

Project Management

Join Forces

"If you want to go fast, go alone; If you want to go far, go together" - African proverb

It's a very exciting time in the food industry as consumer awareness and expectations shift toward transparency and consciousness. They're speaking with their dollar and the industry is responding. I believe through collaboration of skills, experience, knowledge, and passion, we can create big outcomes to serve the needs of people and the planet. The distance between our dreams and reality is ACTION; let's make it happen.


Interested in any or all of the above services? I'm able to:

  1. Work independently
  2. Collaborate with your existing team
  3. Teach you/your team how to take a product from concept to shelf

Contact me below or send an email  to alex.ann.waite@gmail.com


Have a product idea or interested in hearing about mine? Currently working on the development and branding of sustainability focused, mission driven CPG and pet industry products. Seeking expertise in funding, supply chain development, and go-to market strategy.  

Musings & Meanderings


Alex Waite

Boston, MA

(925) 348-4225


By appointment via phone, skype, or in-person local arrangements.