Alex Waite
  • Home
  • Services
    • Product Strategy
    • Food Product Development
    • Project Management
    • Sourcing
    • Private Label
    • Network & Insights
  • My CPG Brand
  • About Me
  • Contact Me
Alex Waite
  • Home
  • Services
    • Product Strategy
    • Food Product Development
    • Project Management
    • Sourcing
    • Private Label
    • Network & Insights
  • My CPG Brand
  • About Me
  • Contact Me

About Me

Credentials

Work History

Work History

B.S. Nutrition Dietetics & Food Science

B.S. Exercise Physiology 

M.S. Nutrition Education 

Certified Professional Coach (CPC) 


Work History

Work History

Work History

Current:

Independent Consultant

Co-Founder, CIO @ Shameless Pets

Board Member @ Upcycled Food Association


Past:

Director of Food Science @ Chew Innovation

Director of R & D @ Mary's Gone Crackers

Community Nutrition Researcher @ Center for Nutrition and Acitivity Promotion

Lecturer & Teacher Assistant @ California State University, Chico

  

Mission

Work History

Mission

To infuse my passion for conscious living through a lens of curiosity, empathy, and driving toward purpose. To embrace challenges as a means of personal and professional growth. To create solutions for people and the planet as a legacy of true grit. To adventure through life wholeheartedly expressing joy and gratitude, deeply connecting w

To infuse my passion for conscious living through a lens of curiosity, empathy, and driving toward purpose. To embrace challenges as a means of personal and professional growth. To create solutions for people and the planet as a legacy of true grit. To adventure through life wholeheartedly expressing joy and gratitude, deeply connecting with souls along the way. To live aligned with my true, authentic self and support others in doing the same. To express my values as an intuitive guide in achieving my wildest dreams.   

Why work with me?

Clients tell me that:

I'm experienced

I've walked in their shoes

I've walked in their shoes

I have taken over 50 products from nothing more than an idea to the shelf, managing everything in between.  This ain't my first rodeo! That being said, I have a reliable network when additional expertise is needed. 

I've walked in their shoes

I've walked in their shoes

I've walked in their shoes

I'm co-Founder of my own brand with my own money and un-paid time, so I understand how overwhelming and risky it all feels. We'll do everything we can to work efficiently and economically to make your brand successful.

I do things differently

I've walked in their shoes

I'm your target consumer!

I'm the first to say there is absolutely a time and a place for process, but let's create a product that stands out from the crowd and speaks to consumer's needs. 

I'm your target consumer!

I'm your target consumer!

I'm your target consumer!

I'm a health conscious, finicky, urban dwelling millennial out to save the world with every dollar I spend!  Okay, maybe I'm not that stereotypical, but I have some insight to the natural consumer.

I do what I say

I'm your target consumer!

I'm curious at heart

It's my job to meet your needs and I do not take that lightly.  Let's prioritize strong lines of communication, set expectations, and get it done.

I'm curious at heart

I'm your target consumer!

I'm curious at heart

I don't pretend to know everything.  I ask questions, I research, and I find answers.  Time to roll up our sleeves and get our hands dirty.

if you wanna be all official about it

Resume

Alexandra Waite Resume (pdf)

Download

My family

I currently reside in Reno, NV with my soon-to-be husb, Shelton, and our "girlies", Olivia & Madison.


Our favorites: all things outdoors, farmer's markets & plant care, kitchen experiments, estate sale-ing & home projects, healthy living with a moderate sweet tooth, new adventures, and of course, any game where I win.

Copyright © 2023 Alex Waite - All Rights Reserved.

Powered by GoDaddy